14

Dec, 2015

marketing strategies
Traditional Marketing Strategies That Still Work
By: Nick Sinclair
Interruptive and marketer-centric – these are some of the words usually associated with traditional marketing. From TV commercials to spam e-mails, traditional marketing is the most convenient, yet old way of pushing products and services to customers. So you may think, “Traditional marketing is obsolete and useless, right?” Wrong. Even the ...

1

Dec, 2015

business advisory
The Truth About Business Advisory Software
By: Nick Sinclair
“The most important thing to get into business advisory is to have better conversations with your client.” This is what Smithink director David Smith said about the belief that advisory software is the key to offering business advisory services. In the 5th annual ATSA Technology Survey, the firm evaluated nine ...

19

Nov, 2015

cloud services
Cloud Services Drive AU & NZ Outsourced Data Centre Services Growth – Frost & Sullivan
By: Nick Sinclair
The early and strong adoption of cloud computing of Australia and New Zealand has driven growth to their respective data centre services revenue as managed hosting services are also set to outpace co-location. This is according to market research company Frost & Sullivan in their annual reports which form the ...

13

Nov, 2015

Xero Invoice Reminder
Get Paid On Time with Xero Invoice Reminders
By: Nick Sinclair
Cash Flow is the lifeblood of your organisation. It guarantees that your business is operational and your company is able to pay your employees. But to ensure this, you need to get paid on time, too. Chasing overdue payments can be tricky and time-consuming. When the invoicing process is delayed, ...

10

Nov, 2015

CPA twitter
5 Accounts CPAs Should Be Following On Twitter
By: Nick Sinclair
Previously, we have talked about how professional services like accounting firms can utilise social media platforms, especially Twitter. Now, we’re going to share some accounts we think CPAs should be following on Twitter: Australian Taxation Office (ATO) - @ato_gov_au For updates on Australian Tax and Super Info, ...

28

Oct, 2015

Do Firms Need to Shake Up Their Accounting Marketing Efforts?
By: Nick Sinclair
Most firms are failing to reach their full potential in terms of accounting marketing operations.Peter Graham, managing director of AcctWeb, an online marketing solution provider, noted that a majority of accounting firms do not have a solid infrastructure in place to appropriately market their services to current and prospective ...

23

Oct, 2015

MYOB Strengthens NZ Payroll Solutions with Latest Acquisition
By: Nick Sinclair
Melbourne-based business management solutions provider MYOB has acquired New Zealand-based payroll solutions provider Information Management Services (IMS) for NZ $ 9.7 million as part of its growth strategy to strengthen its online payroll solutions and target value-add acquisitions to enhance its core business.According to MYOB SME Solutions General Manager James Scollay, ...